1. Introduction and Scope

Briar Creek Construction, LLC ("Briar Creek," "we," "us," or "our") operates briarcreekconstruction.com and related webpages (collectively, the "Site"). This Privacy Policy explains what information we collect through the Site, how we use and disclose it, how we protect it, and the choices available to you.

This Site is intended primarily for people seeking residential construction services in Florida. Briar Creek currently serves Sarasota, Charlotte, DeSoto, and Lee Counties.

By using the Site, you acknowledge the practices described in this Privacy Policy. If you do not agree with this Policy, please do not submit personal information through the Site.

2. Information We Collect

A. Information You Provide to Us

When you submit a project inquiry, contact form, or otherwise communicate with us through the Site, we may collect information you choose to provide, including:

• Name
• Email address
• Phone number, if provided
• Project location, city, neighborhood, or service-area information
• Project type
• Project timeline
• Project notes, scope, preferences, or other details you include in your message
• Any other information you voluntarily provide in connection with your inquiry

We do not collect payment card information through the Site, and the Site does not currently offer customer accounts or a user login system.

B. Information Collected Automatically

When you visit the Site, we and our technology providers may automatically collect certain technical and usage information. Depending on your browser, device, settings, and the technologies in use, this may include:

• Internet Protocol (IP) address and approximate geographic information derived from it
• Browser type, operating system, device type, screen or device characteristics, and language settings
• Pages viewed, links clicked, referral or exit pages, and interactions with Site content
• Date, time, and duration of visits
• Cookie identifiers, advertising identifiers, and similar online identifiers
• Information about whether an inquiry or other website action resulted from an advertising campaign
• Server, security, diagnostic, and error-log information

3. Cookies, Analytics, Pixels, and Advertising Technologies

The Site uses cookies, tags, pixels, and similar technologies to operate the Site, understand how visitors use it, measure advertising performance, and improve our website and marketing effectiveness.

The technologies we currently use include:

• Google Analytics 4 (GA4) to understand website traffic, usage, and engagement
• Google Tag Manager to manage and deploy website measurement and tracking tags
• Google Ads conversion tracking to measure whether advertising results in inquiries or other desired actions
• Meta Pixel to measure website activity and the effectiveness of advertising on Meta platforms

These providers may receive information such as your IP address, browser or device information, pages viewed, cookie or similar identifiers, referral information, and website events. Google and Meta process information under their own terms and privacy policies, and their handling of information may depend on your account settings, browser settings, device settings, and choices made through their services.

Briar Creek does not use the email address you submit in a project inquiry to send unrelated promotional emails, newsletters, or drip marketing campaigns.

Your Cookie and Tracking Choices

Most browsers allow you to block, delete, or limit cookies through browser settings. Blocking or deleting cookies may affect certain Site functions and may reduce the accuracy of analytics or advertising measurement.

You may also use privacy and advertising controls made available by Google, Meta, your browser, or your device. Your choices may not affect technologies that are necessary for basic Site operation or security.

Do Not Track

Some browsers offer a "Do Not Track" ("DNT") signal. Because there is no single, universally accepted technical standard for DNT, the Site does not currently respond to traditional DNT signals. Where applicable law requires recognition of a particular browser-based privacy signal and that signal is technically supported by the Site, we will handle it as required by applicable law.

4. How We Use Information

We may use information collected through the Site to:

• Respond to your project inquiry and communicate with you about the services you requested
• Evaluate whether a proposed project is within our service area and whether Briar Creek is a suitable fit
• Schedule or prepare for project discussions, consultations, estimates, or related follow-up
• Maintain records of inquiries and business communications
• Operate, maintain, troubleshoot, secure, and improve the Site
• Detect or prevent spam, fraud, abuse, security incidents, or other misuse
• Understand Site traffic, visitor behavior, and content performance
• Measure advertising effectiveness, conversions, and campaign performance
• Comply with legal obligations and respond to lawful requests
• Establish, exercise, or defend legal rights or claims

We do not add project-inquiry email addresses to a promotional mailing list merely because someone contacted us through the Site. Current lead follow-up is by email and is limited to the project inquiry or related business relationship.

5. How We Disclose Information

We do not sell project-inquiry information for money, and we do not rent or trade contact-form information to third parties.

We may disclose information in the following circumstances:

• Briar Creek personnel who need the information to respond to or manage an inquiry
• Authorized marketing and SEO personnel who help administer, maintain, analyze, or improve the Site
• Website hosting, WordPress, website administration, backup, security, and technical service providers
• Our email provider and other communications providers used to receive and manage inquiries
• Google and Meta in connection with the analytics, conversion measurement, tag-management, and advertising technologies described above
• Professional advisers, such as legal, accounting, insurance, or compliance advisers, when reasonably necessary
• Government agencies, regulators, courts, law enforcement, or other parties when disclosure is required or permitted by law
• A buyer, successor, or other relevant party in connection with a merger, sale, financing, reorganization, or transfer of all or part of our business or assets

Online advertising and analytics providers may receive online identifiers and Site-activity information as part of the services they provide. This type of disclosure is separate from our handling of the project details you submit through a contact form.

6. Where Project Inquiries Are Stored and Who Can Access Them

Project inquiries submitted through the Site are currently stored on the website and are also delivered to Briar Creek's business email inbox at [email protected] .

Access is limited to Briar Creek and authorized personnel or service providers who need access for project follow-up, website administration, marketing operations, SEO, security, or related business support.

7. Data Retention

We retain personal information for as long as reasonably necessary for the purposes described in this Privacy Policy, including responding to inquiries, maintaining appropriate business records, administering an existing or potential customer relationship, complying with legal or regulatory obligations, resolving disputes, and protecting our legal interests.

Retention periods may vary depending on the type of information, the nature of the inquiry or project, legal requirements, and whether the information is reasonably needed for business or recordkeeping purposes.

When information is no longer reasonably needed, we may delete, anonymize, or securely dispose of it, subject to applicable law and our legitimate recordkeeping needs.

8. Data Security

We use reasonable administrative, technical, and organizational safeguards designed to protect personal information against unauthorized access, disclosure, alteration, loss, or misuse. We also expect service providers with access to personal information to use appropriate safeguards for the information they handle.

No website, email system, internet transmission, or storage system can be guaranteed to be completely secure. Accordingly, we cannot guarantee absolute security.

9. Your Privacy Choices and Requests

Subject to applicable law and reasonable verification of your identity, you may contact us to request access to, correction of, or deletion of personal information we maintain about you.

We may deny or limit a request where permitted by law, including when information must be retained to comply with legal obligations, maintain appropriate business records, resolve disputes, prevent fraud or abuse, or establish or defend legal claims.

To make a privacy request, email [email protected] and include enough information for us to understand and reasonably verify your request.

10. Children's Privacy

The Site is intended for adults seeking construction services and is not directed to children under 13. We do not knowingly collect personal information from children under 13. If we learn that we have collected personal information from a child under 13 without appropriate authorization, we will take reasonable steps to delete it.

11. Third-Party Websites and Services

The Site may contain links to third-party websites, social media platforms, mapping services, or other services that Briar Creek does not control. This Privacy Policy does not apply to those third parties. We encourage you to review the privacy notices of any third-party service you use.

12. U.S. Processing

Briar Creek is a Florida business and provides its construction services in Florida. Information collected through the Site may be stored and processed in the United States by Briar Creek and its service providers. If you access the Site from outside the United States, your information may be transferred to and processed in the United States, where privacy laws may differ from those in your location.

13. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or the Site. When we make changes, we will post the revised Policy on this page and update the "Last Updated" date above. Your continued use of the Site after an update is subject to the revised Policy.